The start of something new is always a little exciting. There is a rush of excitement because of the great possibilities, and just a bit because of the risk. Even the greatest ideas have the possibility of failure. A great idea without proper execution can easily fizzle … and die.
Taking a risk is a thrill. It gives you the chance to succeed; the chance to show your idea to the world. If your idea is great, and the execution is near perfect, the world will hail you as a genius. This seems great on the surface, and what most people strive for and ultimately fail. At the fundamental core, great products come out of solving needs. The root of a successful company is simply finding a need and being passionate about solving that.
This seems to directly relate to the why. Solving an issue well requires passion and excitement. You don’t just want to get it done; you want to make it amazing. Every last detail is important. How people see it, touch it, experience it, makes all the difference.
In my (biased) experience, When I Work embodies all these qualities. Detailed execution in solving a problem often creates a (seemingly) simple solution. But this simple solution is what people are looking for, and it’s what will make your product or company excel.
Now if only you could get to #1 on Google.